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Natural IQ is based on the premise that our bodies, and by extension our brains, already know what it takes to eat healthy and stay in top form. The message from our bodies is simply obscured by all the interference and noise. This noise is of two kinds.



The first kind of interference is not new – it comes from within. We are all susceptible for various bad habits and additive behaviors… all of us. This is something that won’t ever go away. We will alway be tempted to eat stuff we know is bad for us, and to do it a lot. We will be tempted to drink to excess, smoke, sit around without any exercise at all…. basically any kind of desire that strikes us. So we call these destructive desires. Maybe destructive is too strong a word, but it sounds good. After all, a little destruction is sometimes good. Getting drunk isn’t generally a good idea, and can be very destructive, especially if you are an alcoholic. Yet, there are times when a good night of drinking seems to release stress in a way that little else could. Twinkies are a bad idea, too. They’re not everyone’s favorite poison, but if there were such a thing as negative nutrition (well, actually, we think there is) Twinkies would be right at the top of the list. Yet, some people get a lot of pleasure out of a Twinkie, so there’s not much harm done in the occasional indulgence. We’re not the Taliban of nutrition here – you can slip up and we’ll look the other way.

Of course, when one Twinkie or one drunken night works out well for someone, it’s can be hard to not go back for another round. Before you know it, you’re downing a box of Twinkies every other day and drinking yourself to sleep (or worse) every night. Desires can easily become addictions.

There are two ways to keep these desires in check:


Unlike your destructive desires1- Train yourself to unlike destructive desires

Believe it or not, most people aren’t born loving Twinkies. They are an acquired taste. Many Asians, for instance, often find Western desserts inedibly sweetened when they first try them. The dark power of sugar is strong though. They feel less repulsed the 2nd time they try them, and eventually may acquire a liking for them. Krispy Kreme is invading Japan as you read these words. Sugar quickly becomes addictive, and it’s not alone. Artificial fats and flavors are also not naturally appealing until the taste buds warm up to them – ¬†and then they are addictive. We learn to like many of the things we eat, so we can equally learn to unlike them.

You may have gotten sucked into the processed crap-food industry by a lifetime of exposure to crap food products. (Sorry, junk food is just not strong enough for much of this stuff.) You grow up with processed frozen dinners and processed cereals, and graduate into processed Frankenfoods that provide little nutrition and attack your health in ways we are still far short of understanding. Worse, most such people lose the ability to taste fresh foods anymore. They are attuned only to salts, sugar, fats and a variety of chemical concoctions that pass for food in the West.

If you are a daily junk food eater, your first taste of fresh and unaltered food may be unsatisfying. You’ll be tempted to reach for the seasoned salt, the ketchup or the mayo. But hold off, eat slowly, and give it several tried. Quite soon, you will start to notice new tastes that went right by you the first time. Keep it up long enough, and the though of killing that taste with some oily processed mayo or seasoning will seem criminal. Eventually, rather than having to force yourself to eat healthy, you will want to eat healthy simply because it tastes great. All you have to do is train your tastebuds to unlike the crap food, and they’ll come around.

2- Be aware

OK, we know that technique number one won’t eliminate all your destructive desires. There will still be some foods you crave, the desire to drink alcohol and smoke, the desire to just be lazy. We all need a few vices. So, while remembering that perfection isn’t the goal, just try to be aware of what you are consuming. Don’t beat yourself up if you give in to a craving for a box of Krispy Kreme. Just be aware. As long as most junk food doesn’t become a big part of your diet, you’re gonna be OK.

Yes, there are plenty of sources who say otherwise. They use scare tactics and suggest that even a few servings of this or that will triple your chance of some horrible disease. That takes us into the second form of noise:

Information Overload

Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.
Daniel J. Boorstin
Every new day brings new media reports. Coffee is good for you, bad for you, and good for you again. Always such reports start with “A new study completed at such and such university suggests…..”
Unless you are prepared to study in depth (and most of us don’t have the time), ignore these. Many studies are flawed, many times what a study suggests turns out not to be true, many times the study turns out to be completely false.
At Natural IQ, we’ll go over all of these and give you a summary so you can make up your own mind.
Equally, while many health professionals give advice on the net, and in old media, be wary. Many professionals are not all that professional. Many others are trying to scare you into buying their products. Many are, quite frankly, obsessive about their subjects and unable to provide balanced advice.
Natural IQ covers these subjects as an investigative reporter would, We try to look at all angles of a subject deliver that facts in a succinct way. That way, you can get a fair view of the subject and decide for yourself whether you to take advice or whether to seek more information.
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